Yahoo allows users to control targeted ads

jkennedy · 12-07-2009

Yahoo has released a tool to allow users to control what targeted ads they will receive. This is based on demands from consumers. It also seems to be an attempt to one up Google. "Google in early November announced a similar service that allows users to see which categories of ads Google's network is delivering to them, based on their browsing activity...Yahoo's Ad Interest Manager appears to offer users even more information than Google's tool, said Ari Schwartz, vice president and chief operating officer of the Center for Democracy and Technology." Yahoo Launches Tool Allowing Users to Control Targeted Ads - NYTimes.com

Seems pretty useful. Do you think this move will benefit Yahoo?

12-07-2009	#1 (permalink)
jkennedy Administrator Join Date: Sep 2009 Posts: 62	Yahoo allows users to control targeted ads Yahoo has released a tool to allow users to control what targeted ads they will receive. This is based on demands from consumers. It also seems to be an attempt to one up Google. "Google in early November announced a similar service that allows users to see which categories of ads Google's network is delivering to them, based on their browsing activity...Yahoo's Ad Interest Manager appears to offer users even more information than Google's tool, said Ari Schwartz, vice president and chief operating officer of the Center for Democracy and Technology." Yahoo Launches Tool Allowing Users to Control Targeted Ads - NYTimes.com Seems pretty useful. Do you think this move will benefit Yahoo?

Thread Tools
Show Printable Version Email this Page
Display Modes
Linear Mode Switch to Hybrid Mode Switch to Threaded Mode

Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)

	All times are GMT. The time now is 04:28 AM.
	Contact Us - preCharge - Archive - Privacy Statement - Top